Niche Marketing is Stupid…

First, let’s clarify that I’ve made good money marketing to "niches". However, my niches are probably a lot different than what most gurus are calling niches.

When you read most of the conventional wisdom when it comes to "niche marketing" there is a lot of talk about targeting small tightly focused niches. The brutal truth though is that most people are targeting niches that are entirely too small.

If you’re writing a book on handcarving wooden fishing lures- how many people do you think will be interested in it? Not a whole lot, and the newcomers to that market are few and far between.

Now, what if you target a weight loss niche or write a book about improving one’s sex life? Do you think there might be a slightly larger market out there for one of these topics AND more new customers? Ya, I think so.

One of the biggest mistakes people make is that they target a niche that is either entirely too small or obscure and in the end they create a product that no one wants. There will also be little room for growth with such a tightly focused product.

When looking for a niche to target- remember to focus on topics with mass appeal and where there is already money being spent. This will allow room for growth where you can create a true business rather than just a flash in the pan money-maker.

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