Archive for October, 2007

Multimedia Copywriting Tips

Luke

Just a quick "heads up" on some tips for improving your multimedia copywriting skills. Michel Fortin has published "5 Elements of Defense-Piercing Multimedia" with some great tips on using tools like audio and video to increase conversions. Michel is pretty much on the cutting edge of web copywriting so I suggest you go and check [...]

What do you think? No Comments »

Secure Your Site - Now.

Luke

I tell you what, it’s amazing how badly "experts" hurt their chances of success by overlooking website basics.
I decided to check out the hype around dealdotcom. I admit, it’s a darn good idea and very close to one I had a couple of years ago- there’s a lesson on taking action there. As it goes, [...]

What do you think? No Comments »

Adsense Usually Not Worth It for Most…

Luke

That’s the conclusion I’ve come to over multiple blogs, forums and other sites. Overall, I feel that about 90% of the time the real estate where Adsense would go could be better spent on something else.
Why?
Well, there are a number of reasons. First off, when someone clicks on an Adsense ad they leave your site. [...]

What do you think? 1 Comment »

A New Plague…Sort of.

Luke

Ever since moving a decent distance away from the city I find myself traveling there less and less. It’s not that I hate the city, it’s just that most of my daily requirements can be met much more locally. So for the first time in a few months I found myself wandering the streets of [...]

What do you think? 1 Comment »