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Archive for the 'Copywriting' Category
Why Your Product Fails
Luke
This is essentially a brief update to "Niche Marketing is Stupid".
I just wanted to reemphasize the fact that the NUMBER ONE problem I see with new "internet marketers" is not traffic, it’s not sales copy, it’s not design and it’s not pricing…it’s their poor niche/product selection. Hey, even the best of us have failures. I’ve [...]
Multimedia Copywriting Tips
Luke
Just a quick "heads up" on some tips for improving your multimedia copywriting skills. Michel Fortin has published "5 Elements of Defense-Piercing Multimedia" with some great tips on using tools like audio and video to increase conversions. Michel is pretty much on the cutting edge of web copywriting so I suggest you go and check [...]