The Dark Side of “Personal Coaching” Part 2

Okay, here’s the flip-side of the personal coaching issue…
If you’re a customer who is expecting to get "coaching" with the purchase of a $30 product, then you are out of your mind. Period.
Chances are that product was sold via an affiliate and the vendor is probably offering 75% commissions (at least in the IM world) [...]

The Dark Side of “Personal Coaching” Part 1

I’m seeing more and more "personal coaching" offers in the internet marketing arena and most of the deals I’m seeing are bad for both parties involved.
Most coaching offers I see are included with the purchase of some product where the seller is advertising coaching as a bonus with purchase of the main product. Sometimes this [...]

Affiliate Marketing is a Business- If You Treat it Like One

There is a running dialogue on just about every marketing forum as to whether or not affiliate marketing is a "real" business.
The fact is this- anything can be a "real" business if you treat it like one, but 90% or more of affiliate marketers are not treating it like a business and in the future [...]

Why Your Product Fails

 This is essentially a brief update to "Niche Marketing is Stupid".

I just wanted to reemphasize the fact that the NUMBER ONE problem I see with new "internet marketers" is not traffic, it’s not sales copy, it’s not design and it’s not pricing…it’s their poor niche/product selection. Hey, even the best of us have failures. I’ve [...]

The $30,000 Failure

I was recently reading some comments on a blog where a guy posted that he had spent over $30,000 on training and IM products over 3 years with nothing to show for it.
Now perhaps some of this 30k was spent on a high-end "mentoring" course but still, that is a huge amount of money. I’ve [...]

Use Your Friggin’ Brain!

I don’t know what else to title this thread.
I’m so tired of people selling crap.
But what bothers me more is that people keep buying the crap!
Hey, let’s think for a second. Imagine you had a "system" that would make you $100,000 any time you used it. Now, would you use that system and make thousands [...]

Multimedia Copywriting Tips

Just a quick "heads up" on some tips for improving your multimedia copywriting skills. Michel Fortin has published "5 Elements of Defense-Piercing Multimedia" with some great tips on using tools like audio and video to increase conversions. Michel is pretty much on the cutting edge of web copywriting so I suggest you go and check [...]

Secure Your Site - Now.

I tell you what, it’s amazing how badly "experts" hurt their chances of success by overlooking website basics.
I decided to check out the hype around dealdotcom. I admit, it’s a darn good idea and very close to one I had a couple of years ago- there’s a lesson on taking action there. As it goes, [...]

Adsense Usually Not Worth It for Most…

That’s the conclusion I’ve come to over multiple blogs, forums and other sites. Overall, I feel that about 90% of the time the real estate where Adsense would go could be better spent on something else.
Why?
Well, there are a number of reasons. First off, when someone clicks on an Adsense ad they leave your site. [...]

Split Testing Software

Finding decent split testing software or even a basic split test script seems like a simple enough goal. In fact, with all the promoters of internet marketing goods out there it would seem that by now there should be hundreds of available solutions on the market…as it turns out that is not the case.
Looking for [...]