Affiliate Marketing is a Business- If You Treat it Like One

There is a running dialogue on just about every marketing forum as to whether or not affiliate marketing is a "real" business.
The fact is this- anything can be a "real" business if you treat it like one, but 90% or more of affiliate marketers are not treating it like a business and in the future [...]

Adsense Usually Not Worth It for Most…

That’s the conclusion I’ve come to over multiple blogs, forums and other sites. Overall, I feel that about 90% of the time the real estate where Adsense would go could be better spent on something else.
Why?
Well, there are a number of reasons. First off, when someone clicks on an Adsense ad they leave your site. [...]

Is Google Stupid?

Seriously, do they think that their average webmaster/customer/visitor is retarded?
I’ve been pointing out their hypocrisy for quite some time and I’m really glad when I see others finally doing the same.
In particular, I have to give credit to Michael Gray for always sticking it to Google when they start acting holier-than-everyone-else.
He apparently gave the smackdown [...]

Google Quality Score Revealed?

Some very interesting stuff revealed by way of Google’s apparent patent for quality score factors. Notice there is a massive focus on user driven decisions and based on how the average visitor reacts to your ad and website. Some of the more interesting things include:

A ratio of the time, from a given ad result selection [...]

Adwords Content Network Strangeness

I’ve noticed some really strange things happening with my Adwords content network ads since 07-01-2007. Anyone else there seeing the same things? A ton more impressions, a ton less impressions, NO impressions? If so, comment here or drop me a line from the contact page…
 
Update 07/05/2007: I received an email from Google confirming this is [...]

Adwords Content Network Data on the Way

People who have read my stuff in the past know that I’m a big advocate of using the Google Adwords content network.
There are two main problems with it though-
First off, traffic is never reliable, it is likely you will be appearing on different sites each day so it’s extremely difficult to make any sort [...]