I tell you what, it’s amazing how badly "experts" hurt their chances of success by overlooking website basics.
I decided to check out the hype around dealdotcom. I admit, it’s a darn good idea and very close to one I had a couple of years ago- there’s a lesson on taking action there. As it goes, I signed up for the site and then logged into the account. The account wanted my home address, phone number, and tax id # (which would be the social security number for most folks). The catch? The freaking page was not even secured with basic SSL encryption.
I’m sorry, I’m far from some of the paranoids I deal with who think that identity theft lurks around every corner but I just can’t enter all my personal info into a web form that has no security and asks for my home info and my tax id #. If you’re a real business then spend the $100 or so to get an SSL certificate, set it up and then make sure that page is locked down.
The internet marketing niche is notorious for scams and identity theft as well as basic hack attacks. I can only imagine how many people thought the same thing I did and just left the site rather than signup. Even worse are those that submitted their info unencrypted.
Dealdotcom (and any other site that collects data beyond a name and email) you need to secure your site if you want me to take you seriously and give you my info.
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