Just a quick "heads up" on some tips for improving your multimedia copywriting skills. Michel Fortin has published "5 Elements of Defense-Piercing Multimedia" with some great tips on using tools like audio and video to increase conversions. Michel is pretty much on the cutting edge of web copywriting so I suggest you go and check out what he has to say. Definitely some insightful stuff.
I believe that including audio and video can really increase your conversions however, I don’t think we’re at the point where they are a "must have" feature. The good news is that by using them now you can stand out from your competitors who aren’t yet using them.
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