I spent six years building flyiin, a flight aggregator, in Berlin. We raised money, signed airlines, built a product the engineers were proud of, and sold the company to Priceline. It still wasn’t the outcome I set out for.
Almost everything I learned, I learned the expensive way.
So I wrote it down. Thirty-odd chapters: funding, terms, investors, hiring, salaries, office space, suppliers, pilot customers, business models — and the parts nobody warns you about, like what it does to your family and how fast you stop having hobbies.
It’s written for people leaving a long corporate career to start something of their own. That was me. Comfortable, well paid, and far less prepared than I thought.
None of it is theory. Some of it is advice I would have refused to take.
Free, one chapter at a time. Start at the beginning, or go straight to the chapter you need.
