Failure is often highlighted as a key factor in an entrepreneur's eventual success. Established entrepreneurs, investors, and advisors view failure as the standard path for most aspiring entrepreneurs - and given the failure rate of new businesses, they are right.
However, when you are faced with failure, it can be extremely demoralizing. By failure, I don't mean the moment when you are closing your business, but rather all the small (or big) decisions you made during the early stages of your business that proved to be wrong. If there are too many of those decisions, it can sometimes lead you to the dreadful day when you have to throw in the towel. I have made plenty of those decisions during my short life as an entrepreneur, and many of them were because I was ill-prepared.
I wrote this book to help aspiring entrepreneurs like you think about the decisions you will have to make as you set up and build your business during the first years of your journey: your big idea, your founding team, your company, your fundraising, etc. You will undoubtedly make your own mistakes, but by reading this book, you will have a better understanding of the aspects where you will want to spend more time defining your options before making a critical decision. That's at least what I'm hoping for.
